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Journey to Stability

Building in public.

This is the open log of building a service business from zero — SEO, web, AI, the work and the receipts along the way. Including the ones that didn't land.

No hindsight editing. No highlight reel. The point is the opposite of polish: you watch the math before it works, not after.

  1. July 23, 2026 · Starting from zero

    Why Your First Project Matters to Me More Than You Know

    The honest case for hiring a brand-new SEO agency — from a self-taught builder in small-town Georgia who learned the craft on his own businesses first.