What does SEO actually mean?

It is the work that helps the right people find your business in search. That includes the words and pages on your site, its technical setup, your local business information, links from other sites, and the way results are measured.

How long before I see results?

It depends on your starting point and how competitive your market is. Technical fixes can help quickly, but meaningful growth usually takes several months of consistent work. I will show you what is changing along the way instead of asking you to wait on faith.

Can you guarantee a number-one ranking?

No. Nobody controls Google's results, and I will not pretend otherwise. I can guarantee that I will do the work listed in your plan, explain what I changed, and track the calls, forms, or sales the work is meant to produce.

Do you work with local and national businesses?

Yes. The $500 plan is designed for businesses that serve a city or region. The Growth and Scale plans are for businesses that need more pages, broader search coverage, and ongoing technical work.

Do you write and publish the pages?

Yes. When pages or posts are included in your plan, I research the search, write the page, handle its on-page SEO and internal links, and publish it in your CMS after any approval you require.

What happens after I buy?

I send you a short intake and ask for role-based access to the tools I need. I will never ask for your passwords. Once I understand the business and can see the data, I confirm the first priorities and start the work.

Can I cancel a monthly plan?

Yes. Every SEO retainer is month-to-month, with no cancellation fee. Email me when you want to pause or stop and I will confirm the end date in writing.

Where should I start?

Start with the $750 Audit if you want a complete plan before making changes. Choose a $49 diagnostic if you only want help with one problem. If your foundation is already solid, you can start with a monthly plan.

SEO help

Want more of the right people to find your business?

I fix the technical problems that hold your site back, create pages around what your customers search, and track whether that work turns into calls, forms, and sales.

Show me the monthly plans I need to fix the foundation

Get found

Show up for searches made by people who can actually become customers.

Earn the click

Give them a useful page that answers the question and makes the next step obvious.

Measure the result

Track calls, forms, bookings, or sales so you know what the traffic is worth.

Proof, running live

This newsroom is the proof.

Instead of asking you to trust a slide deck, I'm building a real publication in public — DWC News. Watch the pages get indexed, earn impressions, attract clicks, and turn readers into customers. Every story ships with a working interactive tool, and every metric on the case study comes from a verifiable export.

What gets measured

Indexing, impressions, clicks, rankings, tool usage, and — the part that matters — leads and sales attributed to the newsroom.

Current state

Just launched. The measurement baseline starts with the first published stories; no early wins will be invented to fill this box.

Where to watch

The full case study publishes the timeline, the wins, the failures, and the methodology — updated only from real data.

See the live case study →Visit the newsroom The packages behind it

01 · Fix what is holding the site back

Start with the foundation.

The audit tells you what is wrong. The Foundation Sprint fixes the important parts. The tracking install makes sure you can see which work produces customers. Buy only the piece you need.

Where most clients start

SEO Audit & Roadmap

$750

I'll review your site, Search Console, analytics, and keywords, then give you a 90-day plan in priority order.

Full technical SEO crawl of your site
A review of Search Console and GA4
Search topics matched to the right pages
A 90-day to-do list in priority order
100% credited toward the Foundation Sprint within 30 days

Start for $750 →Ask a question

SEO Foundation Sprint

$2,500

I'll fix the technical SEO, tracking, site speed, and on-page SEO for ten important pages.

Titles, descriptions, and structured data fixed
Sitemap, robots rules, canonical tags, and redirects cleaned up
Search Console and GA4 set up correctly
Speed fixes for the pages that matter
Ten pages improved, plus a plan for future content

Start for $2,500 →Ask a question

Conversion Tracking Install

$950

I'll set up Meta and GA4 tracking correctly so you can trust the numbers you're using to make decisions.

Meta Conversions API set up on the server
Pixel and API events deduplicated
GA4 events set up from first visit through sale
More complete tracking when browsers block scripts
Available by itself or alongside another package

Start for $950 →Ask a question

02 · Monthly SEO

Want me to keep working on it?

Local is for getting found in a city or region. Growth adds regular pages and technical upkeep. Scale adds more publishing, outreach, tracking, and work on the pages that bring in business. Every plan is month-to-month.

Local SEO Retainer

$500/mo

Each month, I'll work on your Google Business Profile, local listings, reviews, and one new local landing page.

Google Business Profile updates and weekly posts
New and corrected local business listings
Help requesting and responding to reviews
1 local landing page per month
Search position and call tracking, with a monthly report

Start for $500/mo →Ask a question

Growth SEO Retainer

$1,500/mo

I'll handle the local work and publish or substantially improve 15 total search-focused pages each month, update internal links, and fix technical issues I find.

Everything in Local SEO
15 total new or substantially improved pages per month
Internal links reviewed and updated
Technical problems found and fixed
A call every three months

Start for $1,500/mo →Ask a question

Scale SEO Retainer

$3,000/mo

For larger sites, I'll publish or substantially improve 30 total search-focused pages each month, work on links, and improve the pages that bring in business.

30 total new or substantially improved pages per month
Outreach to earn links and coverage
Regular improvements to your sales pages
Server-side tracking kept in working order
A call every month

Start for $3,000/mo →Ask a question

New/improved pages per month

Local SEO Retainer$500/mo: 1 local page
Growth SEO Retainer$1,500/mo: 15
Scale SEO Retainer$3,000/mo: 30

Google Business Profile updates

Local SEO Retainer$500/mo: Included
Growth SEO Retainer$1,500/mo: Included
Scale SEO Retainer$3,000/mo: Included

Local business listings

Local SEO Retainer$500/mo: Included
Growth SEO Retainer$1,500/mo: Included
Scale SEO Retainer$3,000/mo: Included

Help with customer reviews

Local SEO Retainer$500/mo: Included
Growth SEO Retainer$1,500/mo: Included
Scale SEO Retainer$3,000/mo: Included

Search position + call tracking

Local SEO Retainer$500/mo: Included
Growth SEO Retainer$1,500/mo: Included
Scale SEO Retainer$3,000/mo: Included

Internal links updated

Local SEO Retainer$500/mo: —
Growth SEO Retainer$1,500/mo: Included
Scale SEO Retainer$3,000/mo: Included

Site health monitoring

Local SEO Retainer$500/mo: —
Growth SEO Retainer$1,500/mo: Included
Scale SEO Retainer$3,000/mo: Included

Outreach for links + coverage

Local SEO Retainer$500/mo: —
Growth SEO Retainer$1,500/mo: —
Scale SEO Retainer$3,000/mo: Included

Sales-page improvements

Local SEO Retainer$500/mo: —
Growth SEO Retainer$1,500/mo: —
Scale SEO Retainer$3,000/mo: Included

Server-side tracking upkeep

Local SEO Retainer$500/mo: —
Growth SEO Retainer$1,500/mo: —
Scale SEO Retainer$3,000/mo: Included

Strategy calls

Local SEO Retainer$500/mo: Quarterly
Growth SEO Retainer$1,500/mo: Quarterly
Scale SEO Retainer$3,000/mo: Monthly

Monthly report

Local SEO Retainer$500/mo: Included
Growth SEO Retainer$1,500/mo: Included
Scale SEO Retainer$3,000/mo: Included

What's included	Local$500/mo	Growth$1,500/mo	Scale$3,000/mo
New/improved pages per month	1 local page	15	30
Google Business Profile updates	✓	✓	✓
Local business listings	✓	✓	✓
Help with customer reviews	✓	✓	✓
Search position + call tracking	✓	✓	✓
Internal links updated	—	✓	✓
Site health monitoring	—	✓	✓
Outreach for links + coverage	—	—	✓
Sales-page improvements	—	—	✓
Server-side tracking upkeep	—	—	✓
Strategy calls	Quarterly	Quarterly	Monthly
Monthly report	✓	✓	✓

03 · One problem at a time

Want me to take a look before you spend more?

Choose one problem and I'll review it myself for $49. I'll show you what I found, what I would fix first, and what is not worth worrying about.

SEO Loom Teardown

$49

I'll record a 15-minute video showing the five SEO changes that would help your site most.

A 15-minute screen recording about your site
The five changes most likely to help
What is not worth spending time on

Start for $49 →Ask

Google Business Profile Optimizer

$49

I'll improve your Google Business Profile's categories, services, description, and common questions.

The best category and service choices for your business
A clearer description using words your customers search
Useful questions and answers for the profile

Start for $49 →Ask

PageSpeed Core Web Vitals Diagnosis

$49

I'll find the biggest speed problem on your site and show you exactly how to fix it.

A PageSpeed check using lab and real visitor data
The biggest problem slowing down your site
Step-by-step instructions for you or your developer

Start for $49 →Ask

04 · Local businesses

Can nearby customers find you?

Local search has its own checklist.

Google needs consistent business information, a complete profile, useful service pages, reviews, and a site that works well on a phone. Missing any one of those can cost you calls.

Your name, address, and phone match everywhere
Your Google Business Profile is complete and active
Each important service has a useful page
Calls and forms are tracked back to the right source

How ready is your site for local search?

Select everything your business already has in place. I'll show you how much of the foundation is covered and where I would look next.

Readiness2/8

Start with the local-search basics

2 / 8

This is a quick starting point, not a ranking prediction. The missing items show where your local-search setup may need attention.

Ask me what to fix first See SEO pricing

05 · After you buy

Here is what I need from you.

The intake is short, but it gives me enough context to avoid generic work. Clear access and quick approvals help me ship faster.

01
Give me access
Add me to Search Console, GA4, your CMS, and Google Business Profile when it applies. Role-based access only; I never need your password.
02
Tell me about the business
I need to know what you sell, which work is most valuable, where your customers are, and who you consider a competitor.
03
Show me the history
Past SEO work, site moves, penalties, and rankings worth protecting all affect what I should do first.
04
Choose an approval process
Tell me who approves new pages, how quickly they can review them, and whether legal or compliance rules apply.
05
Define a useful result
We decide whether success means calls, forms, purchases, bookings, or store visits so the reporting stays tied to the business.

06 · Questions

A few things you may want to know.

What does SEO actually mean?: It is the work that helps the right people find your business in search. That includes the words and pages on your site, its technical setup, your local business information, links from other sites, and the way results are measured.
How long before I see results?: It depends on your starting point and how competitive your market is. Technical fixes can help quickly, but meaningful growth usually takes several months of consistent work. I will show you what is changing along the way instead of asking you to wait on faith.
Can you guarantee a number-one ranking?: No. Nobody controls Google's results, and I will not pretend otherwise. I can guarantee that I will do the work listed in your plan, explain what I changed, and track the calls, forms, or sales the work is meant to produce.
Do you work with local and national businesses?: Yes. The $500 plan is designed for businesses that serve a city or region. The Growth and Scale plans are for businesses that need more pages, broader search coverage, and ongoing technical work.
Do you write and publish the pages?: Yes. When pages or posts are included in your plan, I research the search, write the page, handle its on-page SEO and internal links, and publish it in your CMS after any approval you require.
What happens after I buy?: I send you a short intake and ask for role-based access to the tools I need. I will never ask for your passwords. Once I understand the business and can see the data, I confirm the first priorities and start the work.
Can I cancel a monthly plan?: Yes. Every SEO retainer is month-to-month, with no cancellation fee. Email me when you want to pause or stop and I will confirm the end date in writing.
Where should I start?: Start with the $750 Audit if you want a complete plan before making changes. Choose a $49 diagnostic if you only want help with one problem. If your foundation is already solid, you can start with a monthly plan.

Still not sure where to start? Tell me about the business and what is not working. I'll point you to the right option, even if it is the $49 one.

Want to compare SEO with everything else I offer? See the full pricing page →